Question: Nike took several risks in its relations with Michael Jordan and in doing so made brand history. Which of the following is NOT one of
Nike took several risks in its relations with Michael Jordan and in doing so made brand history. Which of the following is NOT one of those pioneering risks?
A.Nike had Michael Jordan wear the basketball shoes on the court in violation of NBA rules.
B.Nike gave up its well-known "swoosh" logo to help promote Jordan's shoes.
C.Nike asked Jordan to help design the shoe.
D.Nike refused to consider using sustainable materials bucking the green trend because of concerns about quality of the shoes.
E.All of the above were pioneering risks.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
