Nike wants to know which attributes consumers associate with their brand. To learn more, the company distributes a nationwide survey to consumers. Which type of data are being collected in this example? a) Primary data b) Internal secondary data Och External secondary data d) Target data Brand X, a small company, wants to know how many consumers know about its products. Through a survey, it asks consumers whether they recognize their brand logo. Which component of brand equity is being most directly assessed? a) Brand associations b) Brand loyalty c) Brand awareness a) Brand personality