Nikola, a salesperson at a cosmetic firm, gives a sales presentation to Jarvis. When she begins her sales presentation, Jarvis assumes that she is a good and effective salesperson because he remembers an incident where she was polite and courteous to him. Since then, Jarvis always perceives Nikola to be good at her job. 

Which marketing  phenomena best explains Jarvis's perception of Nikola?

Answer rating: 100% (QA)

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