No doubt things are a bit different in a pandemic, in order to maximize revenue and profit, marketers need to understand the behaviors and motivation of their customers' buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, but let's look at howneuroscientists and behavioral psychologists help retailers boost business and make us buy stuff that we may not actually want or need. please explain how neuroscientists and behavioral psychologists help retailers boost business and make us buy stuff that we want or need.