NO EXPLANATION NEEDED FOR ALL A neutral scale point (middle ground) is required for all research using interval scales.

True

False

Sensitivity refers to the notion that less scale points in a survey increases the ability of the researcher to identify more detail in the responses elicited.

True

False

Respondents can misunderstand, guess, lose attention, suffer distractions, and fatigue. These are all examples of unintentional respondent error and they all contribute to nonsampling error.

True

False

The main purpose of marketing research brought about by planned change is to:

decide how to implement the change

find out what is happening and why

describe changes in the internal environment

describe changes in the external environment

explore the possible causes of the change

Who needs market research?

Proprietors of companies

Restaurant managers

Advertising executives

Politicians

Dating websites

All of the above