You don't need to make the powerpoint, please provide needed information to create the powerpoint though. CANNOT BE AN EXISTING BUSINESS!!! Have to make one up

Page 2 of 5 MKTG 230 Principles of Marketing Project Due Friday, April 29 by 11:59 pm on Blackboard. Deliverable: Create a Marketing Plan from a business idea (cannot be an existing business) that will be prepared by you in the format of a PowerPoint slideshow like the example in the template given below. Individually create a Marketing Plan for a business idea of your choice relating to the material we covered from chapters 18-1811n your text. You will focus on identifying a target market (consumer or business) whose needs are not currently being met, not being met satisfactorily or even recognized. You should also think about competitive offerings, and how your offering will be communicated and delivered You may follow the sample marketing plan outline below or reference the one in your book Additionally, please use the Marketing Plan Project Template PowerPoint to guide tamnlate can be found in the folder below. Some parts of the marketing to ranhs charts DOOK. Additionally, please use the marketing Pian Project Template Powerpoint to guide your project. The template can be found in the folder below. Some parts of the marketing plan will be written paragraphs and some parts will be bullet points, graphs, charts, pictures, etc. Tables, Charts, graphs, and bullet points can be used. You may want to include (may be integrated within text or included as appendices): mock-ups of packaging/product, advertising, promotions, any helpful tables, charts, graphs, etc. You do not have to include all of these things - only what you feel is important to your plan. Each category below, I have detailed and simplified to guide you for easier understanding of what the subject requires 1. Define the Business Mission - explanation of a mission is provided in your textbook. You may also want to google different business mission statements. Make sure that you address the questions - What type of business are we? 2. Goals and objectives - make sure they are measurable and specific 3. Product/Service Description - The product description should be brief- only one to two sentences. You will provide more depth about the actual features later in the plan. have detailed and simplified to guide you for easier understanding of what the subject requires: 1. Define the Business Mission - explanation of a mission is provided in your textbook. You may also want to google different business mission statements Make sure that you address the questions - What type of business are we? 2. Goals and objectives - make sure they are measurable and specific 3. Product/Service Description - The product description should be brief - only one to two sentences. You will provide more depth about the actual features later in the plan 4. Situational Analysis - 1. First, complete an environmental scan by looking at factors like economy, technology, demographics, political/legal, cultural, competitors. Do not talk about your product, just the industry in which you will complete 2. Complete a SWOT analysis of your product/company. Make sure you provide good detail/depth to your analysis 5. Segmentation - The bases for segmentation are a great place to identify some good choices for segmentation and the chapter material. You should plan to select at least 2 different categories. 6. Target Market - Use the segmentation bases to help you identify your target market 7. Positioning Strategy - What positioning method (value) that your product will offer in the market place. forintics & Features - Include the product classification about your product, just the industry in which you will complete legal, cultural, competitors. Do not talk 2. Complete a SWOT analysis of your product/company. Make sure you provide good detail/depth to your analysis 5. Segmentation - The bases for segmentation are a great place to identify some good choices for segmentation and the chapter material. You should plan to selec at least 2 different categories. 6. Target Market - Use the segmentation bases to help you identify your target market. 7. Positioning Strategy What positioning method (value) that your product will offer in the market place 8. Product/service Characteristics & Features - Include the product classification (type of product), individual product decisions including product attributes, branding, packaging, labeling and support services. 9. Pricing - Company objectives and priding strategy, costs, and pricing strategies 10. Place - Distribution plan for your product and what retailers will carry the product 11. Promotion - Develop the IMC plan for your product, include information on your advertising, sales promotion, personal selling, public relations, etc (Make sure your promotional plan ties back to your target market) 12. Action Plan - completed action plan - submitted in table format