Question: No which statement about prices is true the least changeable component of the marketing mix is price and the past pricing has had the smallest

No which statement about prices is true the least changeable component of the marketing mix is price and the past pricing has had the smallest influence on buyer decision

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making price is the sum of all the values that customers give up to gain the benefit of having a product prices unlike product characteristics in general obligations are not easily modified have more influence in the company's bottom line

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