NOKIA N8 Case Study

Please answer the following questions based on a case study.

Case Study: The NOKIA N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales.

QUESTIONS:

1. Looking back at the campaign, what were the key success factors that made the campaign so viral (reaching 290 million people)?

2. Which metrics would you use to assess the campaign? Propose a multidimensional plan for measuring campaign success.

3. Did it do differently on distinct metrics? If you identify any gaps, why did you think they emerged? What were the risks associated with the campaign?

4. What are the long-term benefits of social media strategy when using a community-based approach? Can the campaign be expanded to other communities?

Questions: