Nokia's Market Change Not long ago, Nokia was one of the leading mobile phone manufacturers. But technological
Question:
Nokia's Market Change Not long ago, Nokia was one of the leading mobile phone manufacturers. But technological innovations like the iPhone left Nokia struggling to compete. The solution? Get out of the cell phone business. In a bold move, Nokia sold its cell phone division to Microsoft and shifted its focus to its other technology ventures. This helped stabilize the company and avoid further losses. In an interesting twist, Microsoft recently announced that it is selling the cellular business it acquired from Nokia to Foxconn Technology. Foxconn, in turn, reached an agreement with Nokia to use the Nokia name on future mobile phones.
What is the License? How will this strategy help Nokia to regain the market? Do you think Nokia could have thought of something else instead of selling to Microsoft? Give reasons for
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr