Non$-$Book Content $-$ Part Case Study Questions

Multiple Choice

Customers must make which of the following decisions regarding whether or not to buy:

a$.$ what to buy.

b$.$ whether to buy.

c$.$ when to buy.

d$.$ where to buy.

e$.$ Customers must make all of these decisions.

social classes do not tend to be among Whole Foods customers because of the higher prices for products.

a$.$ Lower

b$.$ Middle

c$.$ Upper

d$.$ Capitalist

When customers are shopping for themselves and their family, they are also shopping for their membership group.

a$.$ nonaspirational

b$.$ aspirational

c$.$ primary

d$.$ secondary

Customers' grocery buying decisions are impacted by their:

a$.$ age.

b$.$ gender.

c$.$ personality.