Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force
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Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force a researcher to do probability sampling? Describe a specific marketing research situation when nonprobability sampling would be appropriate, despite this disadvantage. What changes to the research problem would change your approach from a nonprobability sample to a probability sample?
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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