Question: Nonprofits often score potential donors on multiple dimensions including affinity and capacity. Affinity attempts to measure how passionate and engaged the potential donor is regarding
Nonprofits often score potential donors on multiple dimensions including affinity and capacity. Affinity attempts to measure how passionate and engaged the potential donor is regarding the nonprofits cause. Capacity attempts to measure the donors available wealth and ability to donate to the nonprofit. Malaria No More is a nonprofit that focuses on eradicating malaria across the world. Suppose that Malaria No More measures the affinity and capacity of potential donors on scales of where corresponds to little affinity or capacity and corresponds to extreme affinity or capacity. A scatter chart is provided showing a sample of potential donors to Malaria No More including their affinity and capacity scores.
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