Question: Not all brand differences are meaningful or worthwhile. Differences that are worthwhile establishing, will give a company a competitive advantage. One of these competitive advantages

Not all brand differences are meaningful or worthwhile. Differences that are worthwhile establishing, will give a company a competitive advantage. One of these competitive advantages might be that the company's competitors cannot easily copy the difference. This particular type of competitive advantage is known as

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Communicable.

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Preemptive.

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Profitable.

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Affordable.

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