Not really understanding what this questions is asking. Looking for help to write a brief paper (4-700 words) to answer this problem.

1. Using a company that interests you, provide detailed examples of two different segments it is targeting with the same basic product (e.g., shoes, coffee), and what variables (e.g., sex, ethnicity, age, lifestyle) it is using to segment the market.
2. Then describe how the company uses different positioning strategies to appeal to each target market.
3. Provide concrete illustrations of each positioning strategy (e.g., print ads, website links, videos).
4. Lastly, explain what types of research a marketer would want to conduct before launching such a product in Pakistan (and why).