Question: not sure what the answer to this question is and I require help as soon as possible. thanks In advance. Tom is on the marketing

not sure what the answer to this question is and I require help as soon as possible. thanks In advance.

Tom is on the marketing team at Kobo. He wants to understand the library eBook readers, and their experience using the Kobo tablet. For some reason library card holders tend to use other devices. What type of research should Tom use to get to the bottom of it? Statistical research Quantitative research Cognitive research Qualitative research

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