Question: not sure what the answer to this question is and I require help as soon as possible. thanks In advance. Cornelle Corningware and Martha Stewart

not sure what the answer to this question is and I require help as soon as possible. thanks In advance.

Cornelle Corningware and Martha Stewart homewares are two long standing companies that dominate the shelves of department stores like Walmart and Hudson's Bay. Both brands specialize in cooking dishes that can be used in ovens but stylish enough to be transferred directly to the dining table. Recently Martha Stewart homewares released a line of "fine china" to compete with Cornelle's "Royal China" line which caters to premium buyers. Martha Stewart homewares is trying to become what type of competitive force? Direct Competitor Substitute Supplier Buyer

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