Question: NOTE: Answer the given question with reference to 'SIMPLE ICE CREAM' company. 1. How Simply Ice Cream company evaluate its IMC performance? 2. Evaluate BY

NOTE: Answer the given question with reference to 'SIMPLE ICE CREAM' company. 1. How Simply Ice Cream company evaluate its IMC performance? 2. Evaluate BY YOURSELF for their strategies and tactical? (Separating strategies and tactical. DON'T evaluate them together. Need to do a separate evaluation for each one)

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