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Q 1. There are certain factors that marketers have to consider when setting the price of their product/service. Highlight those factors along with examples.(25 marks)

Q 2.Mr. Ali wants to open a new branch of Pizza in Peshawar where other brands of pizzas are also operating.

a. How will Mr. Ali compete in that market?

b. How he will promote his product?

c. In that market what marketing challenges he will face? (25 marks)

Q3. Case study: Read the case study and answer the questions given at the end.

The obesity rate among children in Pakistan is 17 percent triple what it was 30 years ago. Who's to blame? One study reported that 76 percent of parents thought food advertising is a major contributor to childhood obesity but also found that over 80 percent blamed parents, not marketers. Yet, the federal government is homing its sights on marketers. Reminiscent of the 1970s when the Trade commission proposed banning advertising to children, a provision in the Recovery and Reinvention Act of 2009 created an Interagency Working Group (IWG) on Food Marketing to Children. Although most regulations regarding marketing to children are limited to children ages 12 and younger, the current IWG guidelines include children up to 17 years old and propose restrictions on food marketing targeted to children. With $1.6 billion spent on food marketing and promotions targeted to children$745 million of that on televisionmore than just marketers will be affected by marketing restrictions to this market segment.

a. Are marketers to blame for increased obesity rates among children? Why?

b. Should the government ban the advertising of food products to children ages 17 and younger? Reason?

c. Discuss the consequences of imposing such a ban.

d. In your opinion what actions have food marketers taken to stem the threat of a ban on marketing to children?(25 marks)

Q 4. Although many manufacturers maintain their own sales forces, many use the services of sales agents in the channel of distribution.

a. Discuss the pros and cons of using sales agents compared to a company sales force. b. Who will best fulfill the channel functions for the manufacturer and how?(25 marks)