In this assignment, using your knowledge surrounding Google Analytics, you will develop a Google Analytics and/or Measurement plan.

You are a Digital Marketing Specialist who is working for Star Gifts. After developing your social media strategy, paid ad campaigns, email marketing implementation, etc. from your previous initiatives, Star Gifts would like your assistance in developing a Google Analytics/Measurement plan.

To date, the website has been performing well and social media channels (including ads) are fully functional with engagements occurring on a daily basis. The email channels you have set up are also performing well.

Your main objective is to develop a Google Analytics/Measurement plan that fully encompasses all of the marketing components previously developed (listed in the above paragraph).

ASSIGNMENT

1. Create and develop a Google Analytics/Measurement plan that encompasses all previously developed components (website analytics required, social media channels, ads, email marketing).