Question: **Note from Student: Please be very descriptive, examples, etc. 1. How does Brand Equity effect on pricing strategy? (10 points) 2. What is the difference

**Note from Student: Please be very descriptive, examples, etc.

1. How does Brand Equity effect on pricing strategy? (10 points)

2. What is the difference between and the use of Reference Pricing and Anchor Pricing? (10 points)

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