[NOTE: Groups are assigned different companies in different markets, and based on that they will run the following analysis] Read the following scenario and answer the following questions please read the instructions carefully.

Topic: Youve been assigned with a multinational corporation (check the excel sheet uploaded) in a specific market, conduct the following analysis in order to understand the markets external environment (PESTL), overall attractiveness scenarios and competitive advantage of that industry in that market.

Globalization of market and Globalization of production- how the specific company is pursuing these orientations Cultural orientation Political and Economic and Legal Environment How the home market conditions facilitated the success of the company in the international market. Questions and Guidelines for writing the answer:

1. Introduction: (Marks: 5; word limit:150) Give a brief overview about the multinational corporation and the market. 2. Market Analysis: i. Globalization of market and Globalization of production- how the specific company is pursuing these orientations, give examples from the companys perspective that reflects the orientations precisely. (Marks: 5 ; word limit:200) ii. Political environment- discuss in brief the countrys political standing, the cost, risk and opportunities the market is offering towards the multinational. (Marks: 5; word limit:100) iii. Economic environment- discuss in brief the countrys economic standing, the cost, risk and opportunities the market is offering towards the multinational. (Marks: 5; word limit:100) iv. Legal environment- discuss in brief the countrys legal standing, the cost, risk and opportunities the market is offering towards the multinational. (Marks: 5; word limit:100) v. Cultural environment- discuss in brief the countrys cultural scenario based on the cultural variable and also discuss the work environment based on hofstedes

dimension, based on it try to identify the cost, risk and opportunities the market is offering towards the multinational. (Marks: 10; word limit:200)

3. How the home market conditions facilitated the success of the company in the international market. (Marks: 10; word limit:250) 4. Conclusion: ( Marks: 5; word limit:100) Summarize the overall attractiveness of your chosen company in the chosen market. Appendix: 5. Reference ( Marks: 5) Follow APA style of referencing. You must use references (minimum five) from relevant publications while answering the questions.

Format: Font: Times New Roman; Size:12; paragraph spacing :1 Word Limit: 1200-1500 words Submission deadline: 27th November 8:00pm (SHARP) Late submissions will not be accepted