Question: Note: Here is the excel sheet link with information to solve: https://docs.google.com/spreadsheets/d/1eRjUwUyTORfXeH6fNcvzYH2zbMCnMfOo/edit?usp=sharing&ouid=106694165800865913833&rtpof=true&sd=true A publisher sells books to Barnes & Noble at $12 each. The marginal
Note: Here is the excel sheet link with information to solve: https://docs.google.com/spreadsheets/d/1eRjUwUyTORfXeH6fNcvzYH2zbMCnMfOo/edit?usp=sharing&ouid=106694165800865913833&rtpof=true&sd=true
A publisher sells books to Barnes & Noble at $12 each. The marginal production cost for the publisher is $1 per book. B&N prices the book to its customers at $24 and expects demand over the next two months to be normally distributed, with a mean of 20,000 and a standard deviation of 5,000. B&N places a single order with the publisher for delivery at the beginning of the two-month period. Currently, B&N discounts any unsold books at the end of two months down to $3, and any books that did not sell at full price sell at this price.
a) Calculate Cu, Co, CSL, O, and the Publisher's Expected Profit. All other values will be calculated for you.
b) A plan under discussion is for the publisher to refund B&N $5 per book that does not sell during the two-month period. Assume no salvage value for the publisher. Calculate Cu, Co, CSL, O, and the Publisher's Expected Profit.
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