NOTE: ( I chose Apple company, please answer this for Apple. In order to solve the problems raised in Q3-2 and Q3-3, you shouldread carefully slide 18in the PowerPoint slides which I attached here.)

Question 3-2

In any industry of your own selection, please (1) identify the industry's current stage in the product life cycle and (2) justify your decision.

Question 3-3

In any industry of your own selection, please describe in as many details as time permitting key marketing mix actions that might be appropriate for the industry at its current stage in the product life cycle.

Stage of the product life cycle Introduction Growth Maturity Decline Sales dollars or profit Total industry sales dollars Total industry profit O+ MARKETING GAIN STRESS MAINTAIN BRAND HARVESTING, OBJECTIVE AWARENESS DIFFERENTIATION LOYALTY DELETION Competition Few More Many Reduced Product One More versions Full Best sellers product line Price Skimming or Gain market Defend market Stay profitable penetration share, deal share, profit Promotion Inform, Stress points of Reminder Minimal educate difference oriented promotion Place Maximum (distribution) Limited More outlets Fewer outlets outlets