note: the answer should count 200 words:

You are about to start a boutique selling Abayas in Bahrain. You are about to open your first store in Manama, and you also have an online presence, where Abayas can be presented and bought.

Task 1: There is now the suggestion for your Abaya business to have a working Marketing Information System (MIS). Some investors in your business ask the question, why you actually need a MIS?

a) Explain why a MIS makes sense for your business. Develop your argument based on the benefits of a MIS for your business that can justify the costs for establishing a MIS

b) Develop a recommendation for the best first use of the MIS for your Abaya business and justify your choice. .