note: this is a research method in social sciences subject assignment and i want a proper and perfect answers thanks

Question 1: (10 marks) Scenario 1: Mr. Shahid is manager of R&D department at Telenor. He is interested in finding the most suitable method of recovering from service failure for his company. He wanted to suggest research-based guidelines to enhance the ability of Telenor to recover from service failure. Scenario 2: Insurance companies use fear factor to attract people for buying insurance policies. The fear of accidental damages, theft, and loss of life are used to convince people that insurance can prove to be a better support in time of crisis. It can be inferred that fear appeals are used by insurance companies to positively influence the insurance buying behavior of consumers to get their houses insured. The manager of sales department at Jubilees Insurance company want to investigate if this holds true for their clients of Life Insurance. 1. Would this research be basic or applied? Why? 2. Who would be most appropriate to conduct this research, Internal Researcher or External Researcher? Logically justify your choice