Question: NOTE: WITHOUT ANY WORD COUNT Assignment Content ( NO PAGE REQUIRE AND I HAVE ATTACH SURVEY DATA BELOW) 1. Mean and Standard Deviation tables with

NOTE: WITHOUT ANY WORD COUNT

Assignment Content ( NO PAGE REQUIRE AND I HAVE ATTACH SURVEY DATA BELOW)

1. Mean and Standard Deviation tables with analysis

-at least 3 tables (3 main variables)

-at least 1 paragraph analysis and interpretation per table with at least 1 literature review each

Topic Questionnaire about the satisfaction of using IPONE13

L Apple Store is an Apple chain store. Aiming at user satisfaction, L Apple Store wanted to know customers' views and attitudes towards the use of IPHONE13, so I entrusted me to conduct market research. After understanding the needs of the L Apple store, I used the Likert scale to investigate the opinions and attitudes of users of Apple 13 and obtained the quantitative scores of each subject, and then calculated these scores algebraically. And, get the total score of personal attitude, constitute a Likert scale.

A Likert Scale (developed by Rensis Likert) is a psychometric scale used to represent the opinion, feeling or attitude of a person towards a product or service of an organization among others. It is commonly used in researches because it is easy to use, easy to interpret and it is also easy for the respondents to understand and answer. Likert Scales can vary from 2-point to 9-point (or even more) scale. Basically, a Likert Scale gives a quantitative value to a qualitative data. The four main types of the responses in a likert scale are:

  1. Agreement,
  2. Likelihood,
  3. Satisfaction, and
  4. Importance

L Apple Store Survey Questioner

1. ACCORDING TO AGREEMENT

Strongly

Disagree

 Disagree

Neither

Agree nor

Disagree

 Agree Strongly Agree
1. The product I received was what I expected.
2. The packaging of the product is attractive.
3. The product is easy to use.

2. ACCORDING TO LIKELIHOOD

Very Unlikely Unlikely

Neither

Likely nor

Unlikely

 Likely

Very

Likely
1. I would recommend this product to my friends.
2. I will buy this product again in the future.
3. I will use a coupon if I receive one via email.

3. ACCORDING TO SATISFACTION

Very

Unhappy

 Unhappy

Neither

Happy nor

Unhappy

 Happy

Very

Happy
1. How happy are you with your recent purchase?
2. How happy are you with our prices?
3. How happy are you with how customer service answered your questions?

4. ACCORDING TO THE IMPORTANCE

Not

Important

at all

Low

Importance

Neither

Unimportant

nor

Important

 Important

Very

Important
1. How important is productqualityto you?
2. How important is productpriceto you?
3. How important is a productwarrantyto you?

This is a survey questioner with 50 respondents in an excel format

According

to

agreement

According

to

likelihood

According

to

satisfaction

According

to

importance
Respondents NO.1 NO.2 NO.3 NO.1 NO.2 NO.3 NO.1 NO.2 NO.3 NO.1 NO.2 NO.3
no.
A1 5 5 5 3 5 5 3 5 5 3 5 5
A2 5 4 5 3 4 4 3 5 4 3 5 4
A3 5 4 4 3 5 4 3 5 5 4 5 4
A4 4 5 4 3 4 4 3 4 4 3 4 4
A5 5 4 5 5 4 4 5 4 4 5 4 4
A6 4 4 5 3 4 5 3 5 5 3 4 5
A7 3 5 5 2 5 4 2 5 4 5 5 4
A8 5 5 2 4 5 4 4 5 4 4 5 4
A9 4 3 3 5 4 5 5 4 5 5 4 5
A10 4 3 4 3 4 4 3 4 4 3 4 4
A11 4 4 4 4 3 4 4 3 4 4 3 4
A12 4 5 3 1 2 5 1 4 4 1 3 4
A13 4 4 4 3 4 5 3 4 5 3 4 5
A14 4 4 4 3 4 5 3 4 5 3 4 5
A15 5 5 3 3 5 5 3 5 5 3 5 5
A16 4 4 4 3 3 4 3 3 4 5 4 4
A17 4 5 4 5 5 4 3 5 4 3 5 4
A18 4 4 5 4 4 5 4 4 4 4 4 4
A19 3 5 4 3 4 4 3 4 4 5 4 4
A20 5 5 3 4 4 4 4 4 4 4 4 4
A21 4 4 2 2 5 4 2 5 3 4 5 3
A22 3 4 4 5 4 5 5 4 5 5 4 5
A23 4 4 3 3 5 4 3 5 4 3 5 4
A24 3 4 2 1 3 4 1 3 4 1 3 4
A25 3 5 3 3 3 3 3 3 3 3 3 3
A26 4 5 5 5 5 5 5 5 5 5 5 5
A27 4 5 5 3 5 5 3 5 5 3 5 5
A28 2 5 5 2 5 4 2 5 4 2 5 4
A29 5 5 3 3 3 5 3 3 5 3 3 5
A30 4 5 4 4 4 4 4 4 4 4 4 4
A31 4 2 4 3 4 4 3 4 4 3 4 4
A32 4 5 3 2 4 5 2 4 5 2 4 5
A33 3 3 3 3 4 4 3 4 4 3 4 4
A34 4 4 3 1 4 4 1 4 4 1 4 4
A35 4 4 4 4 4 4 4 4 4 4 4 4
A36 4 4 4 2 4 4 2 4 4 2 4 4
A37 4 5 4 5 4 4 5 4 4 5 4 4
A38 4 5 4 5 4 4 5 4 4 5 4 4
A39 3 3 2 4 2 3 4 2 3 4 2 3
A40 4 5 4 5 4 4 5 4 4 5 4 4
A41 4 5 4 5 4 4 5 4 4 5 4 4
A42 4 5 4 4 4 4 4 4 4 4 4 4
A43 5 5 5 5 5 5 5 5 5 5 5 5
A44 4 5 4 4 4 4 4 4 4 4 4 4
A45 4 5 4 5 4 4 5 4 4 5 4 4
A46 4 5 4 5 4 4 5 4 4 5 4 4
A47 5 5 3 4 4 5 4 4 5 4 4 5
A48 4 5 4 5 4 4 5 4 4 5 4 4
A49 4 5 4 4 4 4 4 4 4 4 4 4
A50 4 5 4 5 4 4 5 4 4 5 4 4

Cronbach's alpha is the most common measure of internal consistency ("reliability"). It is most commonly used when you have multiple Likert questions in a survey/questionnaire that form a scale and you wish to determine if the scale is reliable

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