Note: Write INDUSTRY OVERVIEW by following below questions about "Commercial Banking Industry - Chase Bank". you can use any Reference. This is kind of presentation formate so please give me good overview with good amount of information about Chase Bank. Thank You

INDUSTRY OVERVIEW (Competitive Opportunities and Threats)

If multi-product company, analyze the dominant product and its industry. Summarize the industry environment for favorableness. The following checklist should help you:

Industry size: Dollar sales volume (also volume in units, if available)

Industry growth: Rate of growth in percentage terms (increase in industry sales averaged for five-year period). Where is the industry in the life cycle - emerging, rapid growth, maturity, decline?

Competitive Segments : Is the end product highly differentiated (e.g., toothpastelow price, medicinal, whitening, good tasting)? If so, entry from outside the industry is difficult.

Growth of Segments : Are there segments within the industry growing faster than others? If so, threats of entry from other segments may be high.

Technological Change : Is the industry technology changing rapidly? Are there segments where it is changing more rapidly?

Ease of entry : Analyze cost, differentiation, and transaction advantages enjoyed by incumbent firms. Based on this analysis, rate entry threats as high, medium, or low.

Rivalry : Assess the degree of rivalry in each segment. How does competition occur?

Buyer segment ((individuals & Institutions) : Is the segment consolidated or fragmented? Can buyers easily switch? Rate buyer power as high, medium, or low.

Industry Favorableness : Summarize the industry conditions based on the above information. Do a Five Forces analysis of the INDUSTRY as described by Michael Porter. List the Five Forces under high, medium, and low categories. How would you characterize the attractiveness of the industry as a whole? Are there segments that are more favorable than others? Can firms from one segment easily move to other segments?