Note: you are to design an experiment. Be specific if you want to run a field or laboratory experiment. 1. Suppose that you manage an orange juice brand. The brand is an established national brand. You are interested in testing the effect of a 5% price increase and a 5% price decrease. All other marketing mix elements will remain the same. Detail how you would design and execute your research to address your question. II. Tico Taco, a national chain of Mexican fast-food restaurants, has developed the "Super Sonic Taco," which is the largest taco in the market and sells for $1.19. Tico Taco has identified its target customers for this new product as men under 30 who are not concerned about health issues, such as fat content or calories. It wants to test the product in at least four regional markets before deciding to introduce it nationally. Detail how you would design and execute your research to address your question. In addition, be specific about the four regional markets where you test your product and why you recommend those cities. III. You are running a soft drink company and are interested in which sweetener to add to their diet product: Splenda and Equal. Detail how you would design and implement your research project to answer your