Think about the following:

a-) Males age 18-32 drink beer and buy cars. But they also buy ice cream and nonathletic clothing, so why aren't these types of goods advertised on sports programming?

b-) What types of ads do media companies (ESPN, FOX, Bally, NBC, etc.) run on their sports broadcasts? Do they advertise their own shows? Why? Why allow local advertising on national broadcasts?

c-) Will we see advertising on player uniforms in the U.S.? Should we? Discuss.

d-) Why are broadcast rights for the Super Bowl so expensive?

Answer rating: 100% (QA)

a There could be a few reasons for this One possibility is that the sports programming audience is n... View the full answer