Question: Now that we have discussed putting together a basic advertising campaign, I want you to think about your Blazer football team. If you were creating
Now that we have discussed putting together a basic advertising campaign, I want you to think about your Blazer football team. If you were creating an advertising campaign for the final two home games of this season (both time and money). Assume that you had $100,000 to run a one-month advertising campaign to run in November. How would you spend it? Include the following:
- Give a sample breakdown of your expenses (i.e. 12% radio, 20% on TV, 30% digital, 15% social media, etc.).
- If you elect to buy media, think specifically about what type of programming would deliver the target audience you want to reach.
- What are some ways you can supplement your advertising with efforts that wont cost you money?
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