Now that you have conducted the marketing research on why New Coke failed in the market,...

 

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Now that you have conducted the marketing research on why "New Coke" failed in the market, you as the marketing manager of the Coca-Cola company, what should your marketing plan be to reintroduce the "Coca-Cola Classic" into the market with the classic formula? Provide detailed steps and reasoning. Do not just write the steps of marketing plan from the book, a complete answer will require you to give specifics from this particular case and should tie to the steps of a great marketing plan you learnt from your book. Now that you have conducted the marketing research on why "New Coke" failed in the market, you as the marketing manager of the Coca-Cola company, what should your marketing plan be to reintroduce the "Coca-Cola Classic" into the market with the classic formula? Provide detailed steps and reasoning. Do not just write the steps of marketing plan from the book, a complete answer will require you to give specifics from this particular case and should tie to the steps of a great marketing plan you learnt from your book.