Question: Now that you have covered the basic marketing mix elements, take a moment and assume the role of a marketing manager for a company that

Now that you have covered the basic marketing mix elements, take a moment and assume the role of a marketing manager for a company that caters to the business market

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Take a moment to describe the relationship among the organization's mission, objectives, and marketing strategy. Where possible, connect theory to practice and offer recommendations to enhance the marketing program.

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