For this assignment, you will continue the conversation around marketing topics as they relate to organizations, society, or your life as a consumer. Similar to Module 4, you will be creating your own TED TalkLinks to an external site.- style video 3-5 minutes in length.

Now that you have covered the basic marketing mix elements, take a moment and assume the role of a marketing manager for a company that caters to the business market (B-2-B). Take a moment to describe the relationship among the organization's mission, objectives, and marketing strategy. Where possible, connect theory to practice and offer recommendations to enhance the marketing program.

It should cover modules 5-8

In Module 5, you learned that ability to build and manage a brand is perhaps the most distinctive skill of a professional marketer. The brand's product solutions encompass the core and augmented offerings. For example, the core product of Etihad Airways is air travel. Its basic products are plush seats and basic in-flight services; its augmented products include a mile rewards program and additional services for selected customer groups before and during flight (i.e., lounge access and pre-boarding). An effective marketing strategy starts with a solid customer solution that evolves through a product lifecycle!

Module 6: In summary, price can be defined narrowly as the amount of money charged for a product or a service. It can also be defined more broadly as the sum of the values that customers exchange for the benefits of having and using the product or service. An undisputed fact is that price is a key strategic tool for creating and capturing customer value! Take a moment to consider price is the only element of the marketing mix that produces a revenue stream!

Channel decisions directly impact every marketing decision. From direct selling to a complex supply chain involving multiple intermediaries, the value delivery network is responsible for getting goods and services from the point of production to the point of use. Marketing intermediariesincluding retailers and wholesalersplay a critical role in this process and, like producers, carry out marketing strategies to attract and keep customers.

In Module 7, you will examine yet another one of the marketing mix toolspromotionwhich is not actually just a single tool but rather a mix of several tools such as advertising, sales promotion, public relations, and personal selling. These tools are used for communicating customer value, but how are they used in practice? Look around your home; reflect on your experiences. You are sure to see promotion influencing your life on a daily basis!

During Module 8, you explored the different means of promotion. Within an organization, several important decisions must be accomplished as marketers attempt to organize and direct promotional efforts. Each of these decisions (setting objectives, budget decisions, strategy, and evaluating the campaigns) must be clearly defined and approached pragmatically.