Now that you have shown your knowledge and understanding of some of the key global challenges that affect your organisation and your customers’ buying behaviour, you should be able to design a short plan to market the new range of products. Design a short marketing plan, paying careful attention to: • The strategy that will be most effective in promoting; • Pricing, and which market will be most profitable; • Your differentiation and positioning strategy; • Your company’s retail mix and how this range will add value to existing products; and • Your distribution plans.

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General framework for designing a short marketing plan 1 Strategy Determine the most effective strat... View the full answer