Now that you have your positioning statement, use it to construct a perceptual$/$positioning map which clearly shows how your business school brand will be positioned in the target market against other business school brands in Metro Vancouver. One of your axes should be price but the other axis can be any attribute that you feel can be easily measured and is relevant. Note that the importance of a brand in a market is based on its relative market share. A brands relative market share can be illustrated by the size of its circle. In particular, the larger the share of the market controlled by a brand, the larger its circle in your positioning map. You will need to clearly label each brands circle. As your brand does not exist yet, you should represent its position by a clearly labelled dot. See Figure $6\mathrm{.}3$ in your textbook for a nice example of a positioning map for large luxury SUVs.