Now, Which project would you choose first? ______________

Why is it important that the weights mirror critical strategic factors? _____________

The Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Following are five projects under consideration. Strong sponsor 2 B Criteria Weight Project 1 Project 2 Project 3 Project 4 Project 5 Supports business strategy 1 1 2 3 7 7 Urgency 4 5 9 6 4 5 10% of sales from new products 2 2 1 4 9 1 Competition 3 le 2 Fill market gap 2 9 4 5 9 4 5 1 9 19 Using the scoring matrix above, what score would you give to each project? Project 1 Project 2 Project 3 Project 4 Project 5 Which project would you choose first? If the weight for "Strong Sponsor" is changed from 2 to 5. what score would you give to each project? Project 1 Project 2 Project 3 Project 4 Project 5