Now, you go out and fill in the comparisons from your three main competitors. Thomas &...

 

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Now, you go out and fill in the comparisons from your three main competitors. Thomas & Blake is also a typical department store, but with a slightly better-priced focus. As a result assortments are mostly branded, but they do carry a limited amount of private label merchandise. Men's Sport Shirts Thomas & Kohl's Target Size Range Price Millard's Range Blake % of Class % of Class Price % of Price % of Price Price Range $10-20 Class Range $12-18 Range $11-19 Class Range 35% 100% Regular Budget Sizes 15% 50% 55% $20-30 65% $20-45 $48-120 45% Moderate $20-40 Better $42-80 35% Total 100% 100% 100% 100% Big/Tall Budget Sizes $14-20 20% Moderate $22-40 60% $25-35 65% Better $44-50 20% $42-90 35% Total 100% 100% Assignment Question 2. Which segments of your business at Millard's would you consider to be at a competitive advantage over most of the competition? (Don't answer competitor-by-competitor; give one assessment that takes all competitors into consideration) Why are these segments at a competitive advantage? Which components are not at a competitive advantage? Why not? Now, you go out and fill in the comparisons from your three main competitors. Thomas & Blake is also a typical department store, but with a slightly better-priced focus. As a result assortments are mostly branded, but they do carry a limited amount of private label merchandise. Men's Sport Shirts Thomas & Kohl's Target Size Range Price Millard's Range Blake % of Class % of Class Price % of Price % of Price Price Range $10-20 Class Range $12-18 Range $11-19 Class Range 35% 100% Regular Budget Sizes 15% 50% 55% $20-30 65% $20-45 $48-120 45% Moderate $20-40 Better $42-80 35% Total 100% 100% 100% 100% Big/Tall Budget Sizes $14-20 20% Moderate $22-40 60% $25-35 65% Better $44-50 20% $42-90 35% Total 100% 100% Assignment Question 2. Which segments of your business at Millard's would you consider to be at a competitive advantage over most of the competition? (Don't answer competitor-by-competitor; give one assessment that takes all competitors into consideration) Why are these segments at a competitive advantage? Which components are not at a competitive advantage? Why not?

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