The $40 000-plus Hyundai Genesis 3.8 GT automatic, which entered the North American market as a 2010
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The $40 000-plus Hyundai Genesis 3.8 GT automatic, which entered the North American market as a 2010 model (in 2009), is a far cry from the popular Elantra.
Hyundai’s new flagship model was designed to compete with Lexus, Mercedes Benz, Cadillac, and BMW. The Genesis is positioned as another choice in the luxury-car market. Will potential customers accept the Genesis as a true luxury car? Will customer perceptions play a role in acceptance of this new model?
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Related Book For
Selling Today Partnering To Create Value
ISBN: 9780133156850
7th Canadian Edition
Authors: Gerald L. Manning
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