NPD Process Step $1$: Idea Generation Step $2$: Concept Development and Screening Step$3$&$4$: Marketing Strategy Dev. & Business Analysis Step $5$: Technical Development Step $6$: Test Marketing

SBU $123060\%50\%10\%50\%$

SBU $248060\%60\%0\%50\%$

SBU $320070\%10\%0\%60\%$

SBU $4$NPD$$ Process:

STEP$7$:

Commercialization$($#$)$

Commercialization Rate$(\%)$

SBU $1$

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enter your response here$\%30090\%50\%10\%40\%$