nstructions for the Assignment: Don't copy someone else's work and write 115-150 words for all the questions.

Selection and Justification of the Top Two Recommendations for Sysco corporation The top two selected strategic direction for Sysco corporation are:

- Develop technology for suppliers and customers

-Increase R&D to develop new food choices

These two strategic directions need to answer the questions of what, why, how, and when to really develop into sound recommendations.

3) What: You need to develop specifics rather than vague, general statements like "they should innovate." Your recommendations should include detailed descriptions. Be specific about what you are recommending and how you propose it be accomplished. For example, "we recommend the company expand its northeast coast operations through a balanced combination of retail outlets and direct sales approaches". (Please write 150 words)

4) Why: You need to explain why it is important that the company implement your recommendations. For example, "Our recommendation will produce needed sales growth, utilize excess capacity, build on our reputation for quality products and is projected to produce $30 million in revenues in the first year". (Please write 150 words)