nswer the four questi

The Timken Company Case $($Chapter $6)15$ pts Total

Describe Timken$$s customers. How do they differ from end$-$users? $(2$ pts$)$

How does the marketing mix for Timken differ from a consumer products company like Pepsi Cola? $(9$ pts$)$ Remember, the marketing mix means you must include product, place, price, and promotion.

What influences sales volume for Timken$$s bearing products? $(2$ pts$)$

How would you characterize Timken$$s marketing strategies over its history? $(2$ pts$)$