Question: ? o c c u r s u n d e r c o n d i t i o n s o f l

?occursunderconditionsoflowconsumerinvolvementandlittlesignificantbranddifference.Consumershavelittleinvolvementinthisproductcategory;Whentheyneedtheproduct,theysimplygotothestoreandreachforabrand.

extendedproblemsolving

Alternativeevaluation

Habitualbuyingbehavior

Impulsebuying

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