Question: o is your typical customer? How many potential customers do you have? What is the estimated dollar value of th e market segment? Supporting data?

o is your typical customer? How many

potential customers do you have? What is

the estimated dollar value of th

e market

segment?

Supporting data?

(1

.5

to 2 pages

)

Notes:

Specifically describe how you went

about

segmenting the market and which segment

you have chosen to target and why. Please

include the challenges you foresee in

targeting this group.

You need to

substantiate your reasonings

Please write it by relating to onion hair shampoo that is the product of mama earth company. It is located in India.

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