Question: Who is your typical customer? How many potential customers do you have? What is the estimated dollar value of the market segment? Supporting data? (1.5

Who is your typical customer? How many potential customers do you have? What is the estimated dollar value of the market segment? Supporting data? (1.5 to 2 pages

Notes:

Specifically describe how you went about segmenting the market and which segment you have chosen to target and why. Please include the challenges you foresee in targeting this group. You need to substantiate your reasonings.

I need this for an electric coffee thermos!

Yes, it is for an imaginary business. We need to make a marketing plan for an electric coffee thermos.

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