O words Question 2 O pts Wrightman Ltd, a large chemical company, is concerned about the ability of their research and development department to develop profitable new fertilizers. Once a fertilizer has been developed and patented, it takes almost a year to meet all of the regulatory requirements. The company can then market the fertilizer for 11.5 years on average, before the patent expires. Then competitors produce generic fertilizers. Employees currently participate in profit-sharing plans, but the company wants to give additional bonuses to improve performance. Wrightman decided to implement a balanced scorecard approach. Required: Quiz: Practice Exam 1. Explain why monitoring and rewarding non-financial performance might be particularly important for Wrightman. (2 marks) 2. List one objective for Wrightman's for each Balanced Scorecard perspectives. (4 marks) 3. List two performance measures for each of the objectives you picked. (6 marks) 4. What is strategic decision making? What role does it play in the balanced scorecard? (3 marks) HTML Editora B I VA - A - IX E 3 1 1 XX, E TTT 12pt Parag