Question: OBCs ( Organizational Buying Centers ) typically include representatives from several functional areas, each of whom brings distinct types of concerns and inputs to the

OBCs

(

Organizational Buying Centers

)

typically include representatives from several functional areas, each of whom brings distinct types of concerns and inputs to the table. From the following list of functional areas, choose the one whose representative is most likely to introduce concerns and inputs about product performance requirements and technical specifications.

Manufacturing

Engineering

Purchasing

Marketing

OBCs (Organizational Buying Centers) typically include representatives from several functional areas,

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