Question: OBCs ( Organizational Buying Centers ) typically include representatives from several functional areas, each of whom brings distinct types of concerns and inputs to the

OBCs

(

Organizational Buying Centers

)

typically include representatives from several functional areas, each of whom brings distinct types of concerns and inputs to the table. Halliburton is planning to buy a new drilling technology to improve the production performance of its offshore oil platforms. From the following list of people and their areas, choose the one who is most likely to introduce concerns and inputs about product performance requirements and technical specifications.

Group of answer choices

Serena Bharucha, Marketing Manager of Middle East & Asia Pacific

Tyler Esters, Drill Engineer

Jeff Miller, CEO

Shane Miller, Senior Director of Global Applications

Marcus Simms, Regional General Manager

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