Objective:

Develop a comprehensive business strategy and plan, including appropriate marketing, organizing, production, logistics, human resources and financial strategies for a MNE to successfully enter and compete in a market. The identified market (thailand) should be the one where your chosen company (carousell )has no operations currently.

Description:

Your group would like to sell a product/service in a particular foreign country. You need to make the case that:

A market exists for your offering

1. You have a reasonable understanding of the business and cultural landscape of the destination country
2. You have a high-level plan to introduce your offering into that market

The 10-15 page plan (+ citation page(s)

Please Note: It is strongly recommended to avoid selecting India, Canada or USA as the chosen market unless discussed with your professor and approved thereof.

The brief class presentation should be in the context of your group seeking financial backing from potential investors. You are essentially describing your plan as a pitch for support.

Objective:

Develop a comprehensive business strategy and plan, including appropriate marketing, organizing, production, logistics, human resources and financial strategies for a MNE to successfully enter and compete in a market. The identified market (thailand) should be the one where your chosen company (carousell) has no operations currently.

Description:

Your group would like to sell a product/service in a particular foreign country. You need to make the case that:

1. A market exists for your offering
2. You have a reasonable understanding of the business and cultural landscape of the destination country
3. You have a high-level plan to introduce your offering into that market

1. Executive summary

1. Situation Analysis
2. Internal environment
   1. Organization background
   2. Products
   3. Channels
3. External environment (including selected country profile elements)
   1. Competitive environment
   2. Economic environment
   3. Demographic environment
   4. Social and cultural environment
   5. Political and legal environment
   6. Technological environment
4. SWOT analysis

1. Marketing Objectives

1. Marketing Strategies
2. Target markets
3. Product strategies
4. Pricing strategies
5. Promotion strategies
6. Distribution strategies

1. Additional Considerations (if applicable)
   1. Logistics
   2. Human Resources strategies

1. Implementation