Question: Objective: For this task, you will develop a Social Media brand campaign brief for the Kia Sorento, 2022 (hybrid model). Kia sells a variety of

Objective: For this task, you will develop a Social Media brand campaign brief for the Kia Sorento, 2022 (hybrid model). Kia sells a variety of different vehicles but their NEW Kia Sorento, 2022 hybrid is a competitive, eco-friendly family vehicle. Your job is to develop a creative strategy to help get the word out to consumers thinking about purchasing a new car. You will need to do your own research to obtain information regarding the vehicle specifics (go to Kia website, read vehicle reviews, read social media posts) and determine any past information that is relevant to your brief. You want to educate the consumer about the features of this vehicle (key messages) and focus is on one specific target market.

Deliverables: Overview: Campaign Purpose: To introduce the all-new 2022 Kia Sorento Goals & Objectives: Target Audience: Brand Considerations Key Message: Support: Strategy: CTA: Timeline: Budget: Analytics

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