Question: Objective: Identify unmet needs human needs and create novel solutions to address them. Instructions: Complete the Business Opportunity Worksheet. You will identify at least five

Objective: Identify unmet needs human needs and

Objective: Identify unmet needs human needs and create novel solutions to address them. Instructions: Complete the Business Opportunity Worksheet. You will identify at least five unmet human needs for at least two different groups (including their size). Provide the current solution, an improved solution, and advantages and disadvantages of a novel solution. Complete the chart below by following these steps: 1) Observe various people as they conduct their work or personal activities. 2) Identify pain points they encounter i.e., problems, hassles or limitations they would prefer to avoid. 3) Brainstorm and conceive of novel products or services that could ameliorate these pain points. 4) Similarly, observe various people as they conduct their work or personal activities. 5) Identify gain opportunities i.e., benefits they would like to have but are not available. These are often better, cheaper, or faster alternatives to conduct their activity. Alternatively identify an activity they would like conduct but cannot. 6) Brainstorm novel solutions to address these gain opportunities. Population Group and Size Identify Unmet Need Describe on Pain or Gain Current Solution Identify Novel Solution Describe Benefits Provided How Can Benefits Be Demonstrated Risk Factors or Limitations Anticipated

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